Mourning the loss of her husband several years earlier, romance writer Loretta (Sandra Bullock) has lost all sense of inspiration or willingness to create another steamy novel for her fans despite a deadline quickly approaching. Tossing a terrible ending on one final book, she goes on a book tour to satisfy her manager, but forced to share the stage with the overly dramatic and cheeseball model Alan (Channing Tatum) who graces the cover of all her previous works. In love with the limelight and playing the character he embodies, he just wants to enjoy their time on the road…